Australian Fashion Week AFW 2022
Eyewear Design + Creation

Collab with Angel Robertson for
Iordanes Spyridon Gogos
Featured in Dazed Digital
Image credit: Jamie Heath

Grounded Rugs 2022-2024
Design + Marketing Management

Multi-channel Marketing Coordination
Brand Identity + Awareness
CMS Management
Product Design
Shopify Build
Print Assets

Copywriting excerpt 1.

“Sardinia Wheat, reflecting the cool serenity of the Mediterranean and the undulating curves in the local architecture. Sardinia offers a contemporary approach to our beloved and durable flat weave, by virtue of an elegant curved 15cm corner radius with tightly bound edging detail.  

This is a modernist take on Biophilic design, operating on the premise of our innate biological connection with nature. Styling Sardinias botanical fibre within the home beautifully achieves this connection to nature in your interiors both in textile and in its elevated curvilinear form.

Sardinia comes in three naturalistic colour ways, Wheat, an expression of un-dyed Jute batch tones, Volcanic, a deep midnight black Jute, representing the Volcanic Black Sands of Sardinia and Stone, a unique dove grey Jute.“ - Product range description

Copywriting excerp 2.

“A contemporary rug collection inspired by the beauty of ripples in organic sedimentary stone beds created by water or wind and encapsulating overall freedom of movement. Interior elements designed to last the testament of time and celebrate the beauty of flow and texture in one’s own sanctuary.

We’ve exceeded our normal Legacy pile height to provide a sumptuous and plush finish underfoot. The predominant fibre of bamboo silk offers a fluidity of movement with a soft luxurious sheen. Resembling real silk, with cool to touch breathability this fibre, unlike real silk, is considered  renewable and ethically produced. The design crescendos with the alternating ripple, composed of the highest quality New Zealand wool in a looped pile for a textural matte to lustre finish, with a cotton backing and binding.

This colour is Smoked Quartz, a taupe brown.” - Product range description

Copywriting excerpt 3. 

“Stay in and Wind Down.

These cold months are the perfect excuse to take time for yourself and enjoy your home. Making extra effort to create a cosy space that can be enjoyed in times of peaceful solitude or rugged up with loved ones.

There are many more types of required rest as outlined in this TED talk by Saundra Dalton-Smith. For example, physical, social and sensory rest. So escape from the mindless binge-watching, sit back with a warm glass of mulled wine, the fire burning...and rest.

Join Grounded as we pay homage to the diva's and crooners who will warm your home like a pie in the oven, filling the air with the ineffable bliss of the present moment.” - EDM
Byron Beach Abodes 2023
Design + Brand Identity

Micalo Project
Launch Plan + Marketing Strategy
Takeover of BBA Socials
Photo Retouching
Logo Design
Video Editing

Copywriting excerpt 1.

“Micalo, resting by the river on a private 100 acre estate on Micalo Island, is the crowning jewel of Byron Beach Abodes suite of luxury accomodation. Step behind the pristine beaches of Yamba and you will find resting on the serene estuary, the peaceful island of Micalo. Namesake of the stately home perched on its brackish waters.

Each detail of this vast residence has been expertly designed and executed. The rich and moody hues of Micalo’s palette pay homage to the salt marsh surrounds. De-stress in the Magnesium enriched waters of the oversized spa, chill out in the comfort of the 360° media room or let your tension melt away in the sauna. You cannot help but relax in Micalo’s embrace.

Micalo, an exclusive escape for the discerning holiday maker. Luxury redefined.”

Copywriting excerpt 2.

“At MICALO, you can switch off and explore the calm tidal waters of the river with the two stand-up paddle boards and kayaks provided or bring your own flat-bottomed boat and fish for bream, bass, flathead, and crabs. Then cook your catch in the outdoor woodfired oven or BBQ. Get your 4th night free this Easter with code "EASTERESCAPE", valid until April 26th.”

Copywriting excerpt 3.

“Japanese soaking tubs or "ofuro" adorn each ensuite at The Villas. Designed for soaking rather than bathing, the ritual begins with a shower, then a soak for the purpose of rest and relaxation. As always Byron Beach Abodes provides luxury bathroom products courtesy of Le Labo Fragrances.“

Jim + Jane 2020-22
In House Graphic Designer

Homewares + Fashion
Packaging, Textile + Stationary Design

Australian Fashion Week AFW 2021
Textile + Garment Design

Collab with Iordanes Spyridon Gogos
Graphics + Set Design
Featured in Marie Claire Magazine Jan ‘22

Hong Kong + Shenzhen, China 2018

Via the UNSW New Colombo Plan scholarship I travelled to China to develop a wearable technology concept and prototype. I travelled to Hong Kong and presented a concept proposal at The Mills fabrica ( I then travelled to Beijing to work at Tsinghua University with computer science students to develop the technological support needed to actualise my teams design. As well as obtain the necessary mechanical resources to create a working prototype. In Shenzhen my team worked at Chaihuo X.Factory Makerspace ( and collaborated with eSUN ( 3D industry group in 3d printing mechanical elements of our design.

CAD design of internal device mechanisms
Liaising with 3D printers
Graphic Design
Bodice Textile Design
Textile Pattern & Construction (all)
Concept Development (all)
Mechanical Development (all)
Materials Sourcing (all)

BPVA002 Fantastic Effects 2017
Album Art

Photography + Post Production
Club Events 2019-23
Graphic Design

Poster Designs
© 2024 Chanel Bragg